Some exploratory research would be involved, as opinions could be solicited about possible improvements -- and the product could be taste-tested with an eye on further improvements from the selected sampling of the elderly. Causal research is also involved in terms of the why consumers did or did not like the product, and what motivated them to buy the product, if they did so spontaneously, and not as a result of a taste-test prompting.
NYU similarly could survey the class of 2005, distributing surveys and conducting a random selection of interviews from the outgoing class through the use of descriptive research. Reebok, however, since it has not yet created its...
Lastly, McDonald's would first need to conduct an exploratory study of the potential areas for the new franchises, followed with a descriptive study of why franchises had succeeded or failed in specific regions of the country, by surveying consumers in the area, and conducting causal research as to the internal causes of the failure in terms of budgeting and financing at such operations.
